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Chief Artistic Officer and Director/Expertise Designer Alex Lieu advised IGN, “That was it. Actually, individuals simply discovered these playing cards. They began taking footage and posting them on boards. Digg was a extremely large factor at the moment. There was no URL, nothing like that — however somebody went to IBelieveInHarveyDentToo.com, and there was an image of the identical Harvey Dent poster that had been tagged by the Joker. And the web site mentioned, ‘Hey… if you wish to make your vote actually depend, give me your e-mail.'”
Each e mail tackle unlocked a single pixel of the primary picture of Heath Ledger because the Joker.
Alex continued, “We by no means underestimate what occurs when tens of millions of individuals get collectively and attempt to remedy one thing. It took 97,000 e-mails [to unlock the Heath Ledger Joker photo]. The primary, like, 20,000 or 30,000 had been instant — after which it slowed down, after which individuals had been making an attempt to run scripts and stuff, which we blocked. In order that they needed to Digg it, and go to all comic-book boards and film boards to get sufficient individuals to crowdsource. Through the 20 hours [it took to unlock the image], individuals had been Photoshopping what they thought it was going to seem like. And it was so extremely correct.”
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