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Famend for its dedication to cutting-edge know-how and innovation, Emirates has launched a brand new technique referred to as ‘One Machine’ leveraging Apple merchandise, whereby all 20,000 Emirates Cabin Crew obtain iPhone 13 or iPad Air configured with {custom} Emirates apps to enhance and streamline passenger service onboard, in addition to enhancing the general crew expertise.
Emirates has already invested greater than AED 32 million into the initiative and started giving out Apple units one yr in the past. Right this moment, greater than 7,000 Emirates crew members use iPhone throughout 450 day by day flights within the world community. Within the coming months, a further 5,000 cabin crew will obtain iPhone and iPad that includes new apps and options that construct on the profitable deployment.
Emirates in-house Service Supply and IT groups performed an intensive person analysis marketing campaign with cabin crew earlier than designing and constructing a variety of native, custom-built apps to revamp the person expertise for cabin crew and to make sure passengers obtain the world class service expertise anticipated from Emirates. Suggestions to this point exhibits that Apple merchandise are empowering cabin crew to really feel higher ready at work and enabling them to supply extremely personalised service to passengers.
Customized-built functions embody an app to enhance the inflight meal order-taking course of in Enterprise Class, guaranteeing swift and exact service and permitting cabin crew to see every passenger’s profile and Skywards standing. One other app ensures cabin crew can entry up-to-the-minute roster and flight data, view seat modifications and upgrades, and an outline of which cabin crew are onboard. By offering a 360-degree view of passengers, Emirates cabin crew can entry essential real-time data and are outfitted with the instruments they should carry out at their finest, personalising every buyer’s expertise to an unprecedented diploma, even offering data similar to eating and drinks preferences and onboard loungewear sizes – if used on prior flights.
The One Machine initiative additionally enhances cabin crew efficiency and security requirements by guaranteeing they will entry 24/7 help globally, together with a staff of specifically skilled specialists at Emirates Dubai hub, in addition to through Apple Assist. Enhancing security onboard, cabin crew can verify official processes at any time, through remotely up to date operational manuals and use One Machine as a platform for steady schooling by micro-learning. Emirates Cabin Crew are permitted to make use of the iPhone for private use and their personal knowledge is protected.
Apple merchandise help the demanding working atmosphere of Emirates cabin crew with many functionalities together with quick charging, an prolonged battery life, light-weight design, and premium construct high quality. Moreover, Apple’s business main safety protects buyer and cabin crew data, defending each the visitor and worker’s privateness by leveraging the safety constructed into the system, authenticating person id with safe Face ID, and eradicating the flight data as soon as the journey is accomplished.
The rollout of One Machine has been supported by an in-person expertise zone at Emirates Headquarters in Dubai, a 24/7 one-stop-shop for cabin crew to question {hardware} and working software program points, entry Emirates utility help, fulfil their system accent wants and extra.
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