Streaming services winning the attention battle, and the feature Australians want

The common Australian spends in a single week:

27 hours streaming video9 hours streaming audio and music 6.5 hours scrolling social media4 hours enjoying video video games Two hours studying newspapers and magazines.

Some 73 per cent of respondents indicated they want one place to go looking and uncover content material throughout all their providers.

Reducing again on leisure spending

That is regardless of the price of some subscriptions growing.

The quantity individuals spend on subscription video on demand (SVOD) has dropped over the previous yr. Supply: SBS Information

However whereas we’re spending much less, we additionally maintain marginally extra subscriptions on common than final yr. The common Australian pays for 3.2 leisure subscriptions, up from 3.1 in 2022.

That is seemingly defined by the transition to ad-supported platforms, cheaper subscription tiers or continued account sharing, the report authors wrote.

The principle purpose individuals cancelled subscriptions was as a result of worth, with 70 per cent citing this issue, whereas 42 per cent mentioned they had been cancelling to hunt cheaper alternate options. Forty per cent of respondents to a a number of alternative query mentioned they did not use the service sufficient.

Supply: SBS Information

There was a rise in individuals signing up for advertisement-supported streaming providers, that are cheaper than ad-free platforms.

Individuals are chopping and altering their subscriptions continuously, with 51 per cent of Australians altering their streaming video providers every year.

What’s the generational divide in streaming providers?

Gen Z-ers are listening to rather more audio on common – 15 hours per week in comparison with six hours per week for these aged 75 and over.

The common month-to-month family spend on digital leisure providers is more likely to fall additional, with greater than a 3rd of households at present exceeding their goal month-to-month leisure finances, in keeping with Deloitte. Supply: AAP / Neil Corridor/EPA

However Gen Z-ers are solely spending one hour studying newspapers and magazines in comparison with these aged 75 and older, who spent 4 hours doing so, in keeping with the report.

Gen Z additionally spends practically 13 hours per week on social media, whereas these aged 75 and older spend simply 4 hours utilizing it.