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Dentsu has introduced the appointment of Narayan Devanathan as president and chief technique officer, South Asia.
In his new function, Devanathan is entrusted with the duty of executing the community’s technique to ship industry-defining consumer options on the intersection of selling, know-how, and consulting.
His mandate consists of bringing collectively the technique and planning groups throughout numerous vital practices together with inventive, media, and buyer expertise (CX). Additional, Narayan may even arrange and run the enterprise transformation, sustainability consulting, improvements, startup development partnerships, skilled alliances, and information verticals throughout the group.
He’ll report back to Harsha Razdan, CEO, South Asia, Dentsu.
Devanathan who can be the chief technique and communications officer for Nationwide Basis for India, rejoined Dentsu in June 2023 as group chief strategic officer after leaving in 2022. Devanathan had been at Dentsu prior since 2011 in numerous capacities, together with chief consumer officer, government vice chairman, nationwide planning director, group government and technique officer, and president of technique and integration. In a profession spanning over 28 years, he has additionally labored with R Ok Swamy BBDO and Ogilvy, amongst others.
Talking of the appointment Harsha Razdan mentioned, “Dentsu stands as an unparalleled powerhouse of creativity, innovation, and distinctive expertise. Our aim is to reinforce our buyer focus, adaptability, and inventiveness as we embark on the subsequent part of our development journey. We aspire to be the first alternative for shoppers in search of progress for themselves and their prospects in advertising and marketing, know-how, and consulting. Narayan’s appointment seamlessly aligns with our world strategic imaginative and prescient. He has confirmed himself to be a useful asset at dentsu – a exceptional particular person, a distinguished chief, and an impressive skilled. I wholeheartedly welcome Narayan to his new function.”
Devanathan added, “As somebody who began off as a copywriter a few years in the past, I’ve by no means forgotten the unparalleled energy of creativity to resolve issues and unlevel the enjoying area. At dentsu, we’re now bringing that energy to create optimistic change for corporations and society. It begins with reminding our individuals of the facility of a various collective and re-arming ourselves with new methods to gather and join dots throughout the enterprise spectrum. And within the course of, we’re placing down three easy rules: have superb enjoyable, do the fitting factor, don’t accept the established order. I’m excited as I used to be on the primary day of my first job to do all the above, in partnership with Harsha, all of our great individuals, our shoppers, and our companions. We’re the long run we wish to create.”
This story has been amended for accuracy functions because it was initially reported Devanathan had rejoined Dentsu after two years away. He in reality, rejoined in June 2023, however now assumes a brand new function.
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