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by Daniel Johnson
March 10, 2024
She went on to handle the careers of artists like En Vogue, Brandy, Miki Howard, Busta Rhymes, Tracy Chapman, and MC Lyte, amongst others.
There are few folks extra completed within the music enterprise than Sylvia Rhone, whose 40-year profession within the trade has seen her launch the careers of MC Lyte, Missy Elliott, and Nicki Minaj, and revitalize many others. Rhone started as a secretary for the now-defunct Buddha Information in 1974, ultimately parlaying that into positions at ABC Information and Ariola Information earlier than being promoted to northeast regional promotion supervisor for particular markets with Electra (now Electra Leisure) in 1980.
This ultimately led to Atlantic Information selling her to the place of director of nationwide Black music advertising, the place she would handle the careers of artists like En Vogue, Brandy, Miki Howard, Busta Rhymes, Tracy Chapman, and MC Lyte. MC Lyte turned the primary girl rapper to launch a full-length album beneath the route of Rhone in 1988. Upon being named the chairperson and CEO of Epic Information in 2019, Rhone concurrently turned the primary girl CEO of a serious file label owned by a Fortune 500 firm, in addition to the primary Black girl to be each chairperson and CEO of a serious label.
In a 2023 profile on Rhone’s profession path, Billboard Journal spoke to the trailblazer, whose path established her as one of many few girls within the music enterprise—and the one Black girl—to steer a number of main labels. Rhone, they stated, was “a job mannequin for girls in search of their very own seats on the desk.” That yr, Billboard named her its Ladies in Music Government of the 12 months, however one might argue that it was actually extra of a lifetime achievement award based mostly on her wealth of accomplishments within the music enterprise.
Sony Music Group chairman Rob Stringer advised the outlet that Rhone has been instrumental in opening doorways for a lot of others to stroll via. “Because the starting of her profession, Sylvia has been an trade trailblazer, breaking down immeasurable obstacles and paving the best way to increase music’s affect throughout each style,” Stringer stated. “She has formed the profession of numerous artists, supporting them in any respect factors of their journey, and he or she has opened doorways for thus many individuals in our trade.”
Regardless of her groundbreaking success, Rhone remained clear-eyed in regards to the music enterprise panorama and advised Billboard that there is no such thing as a magic tablet for her success. “Once I was first appointed chairman in 1994, I used to be very centered on opening doorways for folks like me whether or not they have been girls or folks of coloration by giving them a possibility they could not have acquired earlier than,” she stated.
Rhone continued, “Now that now we have higher illustration — Epic’s workers is near 54% feminine and 57% folks of coloration — I’m centered on creating energy by making a tradition the place the creativity of artists on our roster can flourish and there’s an change of concepts, tradition and knowledge from a various group of creatives and executives.”
Rhone’s profession has formed and in some ways reshaped the music enterprise, which led to the Black Music Collective, a department of the Recording Academy, naming her in its preliminary group of International Influence Award winners. Rhone, the one Black girl to have held the title of CEO at two file labels, was instrumental in ensuring hip-hop acquired its seat on the desk, and on the evening she was honored, she spoke to the enduring energy of the artwork type.
“This can be a entire room crammed of leaders of hip-hop, and I recognize greater than you possibly can ever know to be acknowledged with these cultural icons,” Rhone stated. “But it surely’s nights like these that maintain me revitalized. They function a strong reminder that hip-hop was a calling. As we have fun its fiftieth anniversary, it’s gratifying to see how far we even have come….Now we have made historical past. Now we have modified lives. We’re mighty. And we’re worldwide.”
Rhone advised Billboard that she needed to struggle for hip-hop in these early days. “There was some pushback from radio, after all, and from the general group. They didn’t perceive hip-hop music. We needed to attend board conferences at Time Warner to justify why we had hip-hop, and shareholders protested having hip-hop. So we fought, and we stood up rather a lot throughout that point. The identical factor is occurring at present.”
Rhone remains to be preventing for hip-hop, and he or she sees a transparent and current hazard within the push from authorized groups to make use of rap lyrics as the idea for prosecuting artists. She signed a petition created by Electra Leisure CEO Kevin Liles as a result of she sees the artwork type of hip-hop, one she helped elevate to its present place, as one which ought to be protected.
“We’ve seen this cultural backlash earlier than and now we have to remind ourselves that rappers are storytellers. Their lyrics are tales, not actuality, and their First Modification rights should be protected,” she defined. “It seems like a steady political assault on a style of music that has been singularly enduring these assaults for years…Utilizing the artwork of younger Black males to imprison them is only one instance of the newest assaults on our freedoms.”
Rhone’s legacy within the music enterprise is unparalleled and embodies the spirit of hip-hop, an embrace of change and the willpower to maintain going within the face of obstacles. Not solely has she damaged obstacles for girls, and Black girls particularly, within the music enterprise, however she has been instrumental in serving to to create racial and gender parity in an trade that has typically been seen as a boys’ membership.
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