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Jessica Wu
Chief working officerMindshareChina
From becoming a member of Mindshare China in Shanghai in 2006 as a consumer chief to now, as its chief working officer, Wu has been a driving power behind the company’s model progress and digital transformation. After entering into her new position because the COO at first of this yr, Wu was fast to streamline operations and steer inside effectivity by leveraging superior know-how and automation.
In one among her preliminary assignments as a consumer chief, Wu’s most notable achievement was pioneering the Inside Routing Gateway Protoccol (iGRP) idea in partnership with Miaozhen, a startup on the time. She performed a major position in serving to Miaozhen develop its measurement enterprise into the trade large it’s at this time. Her ground-breaking digital ideas additionally led Mindshare to win all of YUM’s OTV, Search and Cellular enterprise, making YUM one among their prime three shoppers with a five-year contract.
Earlier than becoming a member of Mindshare, Wu labored at JWT Shanghai’s media division as a planner on varied giant FMCG manufacturers. She additionally gained deep experience in media shopping for and negotiations throughout her stint with GroupM Buying and selling. Later, Wu turned the funding head of L’Atelier and UNITE, bespoke businesses created by Mindshare for LVHM and Unilever, respectively.
Constructing on her expertise in media funding and dealing intently with shoppers and GroupM, she joined the management workforce at Mindshare in 2021 because the chief intelligence officer. She lives by the mantra of “Present Don’t Inform.”
Wu can also be enthusiastic about serving to others attain their potential, which is clear in her strategy in direction of mentoring promising younger expertise. She doesn’t restrict herself to current mentorship applications and is at all times looking out for high-potential expertise who haven’t had the proper setting to shine.
It’s this steadfast perception that led her to find and personally mentor one among Mindshare’s most excellent managing administrators at this time, Carey Wang. Wu additionally led large-scale coaching initiatives reminiscent of Challenge Advance, a GroupM-wide coaching program that ensures all company expertise is aware of inside processes and greatest practices.
She can also be concerned in product growth inside the company. Her efforts with key shoppers have resulted in a number of bespoke merchandise being standardised and used throughout the company with different shoppers as properly.
Wu’s breadth of expertise and multi-dimensional talent units to tackle challenges make her a beneficial asset to the media trade.
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