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Leo Burnett was the most important victor on the Southeast Asia Company of the Yr (AOY) Awards 2023, profitable a complete of 15 awards, and edging out Ogilvy, which picked up 13—5 shy of its 2022 tally.
>See the total Southeast Asia winners listing<
Leo Burnett retained its Southeast Asia Inventive Company of the Yr crown and received three Golds for Inventive Company of the Yr in Indonesia, Vietnam, and the Philippines.
Whereas Ogilvy additionally retained its Southeast Asia PR Company of the Yr award, they dethroned Leo Burnett to win Thailand Inventive Company of the Yr—profitable 5 golds in complete. It did, nonetheless, lose Gold for Indonesia Inventive Company of the Yr to Leo Burnett.
Ogilvy with its Southeast Asia win for PR
Each companies additionally competed closely towards one another in numerous different classes. Ogilvy improved on its Silver in 2022 to choose up a Gold in 2023 for Southeast Asia Social Media Company of the Yr, whereas Leo Burnett received the Bronze within the class.
For Southeast Asia Built-in Advertising and marketing Company of the Yr, Ogilvy did not defend its Gold, shedding to McCann, and didn’t choose up an award within the class. As an alternative, Leo Burnett’s Manila workplace picked up the Bronze.
Ogilvy additionally did not defend its Gold for Singapore Inventive Company of the Yr, shedding to TBWA, profitable no awards within the class. They did nonetheless, choose up a Gold for Southeast Asia Greatest Tradition. Leo Burnett picked up a Silver and a Bronze in the identical class.
Within the Folks Class: Monideepa Nandi from Leo Burnett Indonesia and Raoul Panes from Leo Burnett Manila received awards for Southeast Asia Account Individual of the Yr and Southeast Asia Inventive Chief of the Yr, respectively. The awards beforehand went to Ogilvy over the past two years.
TBWA improved on its exhibiting this yr, a major leap from 2022—choosing up metals in a complete of seven classes, as in comparison with 4 final yr. Its Singapore workplace received Golds for Southeast Asia B2C Advertising and marketing Company of the Yr and Southeast Asia Content material Advertising and marketing Company of the Yr, after not profitable something in these two classes in 2022.
Within the Philippines too, TBWA defended its Gold for Digital Company of the Yr, however misplaced its Gold to Leo Burnett for Inventive Company of the Yr. The company picked up a Bronze for Thailand Inventive Company of the Yr.
Over on the Media aspect, Mindshare as soon as once more received Southeast Asia Digital and Media Company of the Yr. The company retained its Gold for Digital Company of the Yr in Malaysia and Thailand, and received a Gold in Vietnam (after choosing up a Silver in 2022).
Whereas Mindshare dethroned OMD to win Gold for Singapore Media Company of the Yr, Mindshare relinquished its Gold for Media Company of the Yr in Malaysia to PHD and within the Philippines. There was no Gold winner for Philippines Media Company of the Yr for 2023.
Mindshare additionally efficiently defended its Gold for Thailand Media Company of the Yr and Silver for Vietnam Media Company of the Yr.
Mindshare profitable Southeast Asia Media Company of the Yr
Publicis Groupe had a highlight night time, profitable Gold for Southeast Asia Programmatic Company of the Yr and Bronze for Vietnam Inventive Company of the Yr. Starcom—which took residence a Silver for Singapore Media Company of the Yr in 2022—received a Bronze in 2023 as a substitute. MSL in the meantime, efficiently defended its Silver for Vietnam PR Company of the Yr.
Digitas and Publicis Commerce picked up a Silver for Southeast Asia B2C Advertising and marketing Company of the Yr and Southeast Asia E-commerce Company of the Yr respectively, after each companies didn’t win something within the class final yr.
Zenith dethroned EssenceMediacom in Vietnam to choose up Gold for Media Company of the Yr. Nevertheless, Zenith failed to enhance on its Silver for Thailand Media Company of the Yr and picked up a Bronze.
Publicis’ workers continued to dominate the Folks class. Joanne Theseira of Publicis Communications took residence Southeast Asia Company Head of the Yr and Valerie Wang of Publicis Singapore received Southeast Asia Channel/Engagement Planner of the Yr.
Publicis Communications’s Joanne Theseira profitable Southeast Asia Company Head of the Yr
Sue Ann Malig-Nolido from Prodigious Philippines was awarded Southeast Asia Company Development Chief of the Yr.
Leo Burnett Indonesia’s Nilakshi Medhi took residence Southeast Asia Strategic/Model Planner of the Yr and Janath Gamage of Leo Burnett Singapore clinched Southeast Asia Younger Inventive Individual of the Yr.
Elsewhere for WPP, the Gold for Southeast Asia Market Analysis Company of the Yr Gold went to GroupM Thailand, whereas EssenceMediacom picked up a Bronze in Vietnam for Media Company of the Yr after shedding its Gold to Zenith. Wavemaker picked up a Silver for Indonesia Media Company of the Yr, bettering on its Bronze from 2022. There was no Gold awarded on this class.
Not like 2022, Dentsu companies picked up a Gold this yr. Merkle dethroned Edelman to win Gold for Southeast Asia Knowledge Analytics Company of the Yr and received a Bronze for Singapore Digital Company of the Yr after not profitable an award within the class final yr.
Dentsu X maintained its Bronze in Thailand for Digital Company of the Yr and received a Silver for Media Company of the Yr in Thailand after going residence empty-handed within the class in 2022.
Carat picked up a Bronze for Philippines Media Company of the Yr after not profitable something within the class in 2022.
For IPG companies, McCann received Gold for Southeast Asia Built-in Advertising and marketing Company of the Yr, bettering on its Silver from 2022. The company picked up a Silver for Singapore Inventive Company of the Yr after failing to win any awards within the class final yr.
MRM defended its Gold for Southeast Asia B2B Advertising and marketing Company of the Yr and picked up a Silver for Singapore Digital Company of the Yr, bettering on its Bronze from 2022.
Initiative APAC’s Development Staff was awarded Southeast Asia New Enterprise Growth Staff of the Yr. The company’s Malaysia and Philippines workplaces picked up two Silvers for Southeast Asia Consultancy of the Yr.
There was no Gold awarded in that class this yr. Initiative’s sister company UM received Gold within the class final yr.
Initiative picked up a Silver for Southeast Asia Knowledge Analytics Company of the Yr. It didn’t win something on this class final yr which noticed UM picked up a Bronze. UM maintained its Bronze for this class in 2023.
There was no Gold winner for Philippines Media Company of the Yr for 2023 and Initiative picked up a Silver.
UM additionally bagged the Silver for Singapore Media Company of the Yr, changing Initiative who received the identical award in 2022. Common McCann picked up a Bronze for Malaysia Media Company of the Yr, backsliding on its Silver from 2022.
Mediabrands Content material Studio’s Thailand group maintained its Silver from 2022 for Southeast Asia Influencer Advertising and marketing Company of the Yr, and its Malaysia group received a Silver for Southeast Asia Expertise Growth Programme of the Yr—a class which it didn’t win something in 2022.
Mediabrands Content material Studio’s Malaysian group did not defend its Gold for Malaysia Inventive Company of the Yr, which went to FCB Shout, and took residence the Silver as a substitute. Bala Pomaleh, CEO of IPG Mediabrands Malaysia recevied a commendation for Southeast Asia Company Head of the Yr.
There have been no winners for Southeast Asia Impartial Company of the Yr. ADA, which was the winner in 2022 didn’t win any Gold this yr. It picked up a smattering of Silvers and Bronzes from numerous international locations.
The Secret Little Company maintained its Bronze for Singapore Inventive Company of the Yr and Gold for Singapore Impartial Company of the Yr.
The Secret Little Company defending their Gold for Singapore Impartial Company of the Yr
IDEASXMACHINA’s Troy Jose was awarded Southeast Asia Younger Achiever of the Yr and Southeast Asia Younger Enterprise Chief of the Yr went to WE Communications’ Ayden Ong.
Different Gold impartial company awards went to Happiness, Ampersand Advisory, Propel Manila and M&C Saatchi Efficiency.
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