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Peugeot has picked Accenture Track to tackle its international inventive account following a aggressive pitch.
Accenture Track will take over the account from January 2024 and has been handed a remit of enhancing familiarity and enchantment amongst a youthful, international viewers.
The store will help the model’s purpose to be the electrical automobile chief in Europe by 2025.
Work will span all channels and the primary marketing campaign is about to reach in early 2024 with a full-360 built-in launch.
The marketing campaign will concentrate on the Electrical Fastback SUV E-3008 and will probably be adopted by supporting work for the brand new E-5008.
Accenture Track’s appointment marks Peugeot consolidating all of its international promoting communications throughout Europe, Center-East-Africa, South America, Mexico and Asia Pacific into one company.
“Over the previous couple of years, we’ve seen dramatic and quick unfolding step-changes within the automotive business and buyer expectations,” Phil York, head of Peugeot advertising and marketing and communications, stated.
“This fast tempo of change requires daring thinkers, and we’re thrilled to be partnering with Accenture Track to assist us on our journey of transformation right into a 100% electrical model that units new benchmarks for alluring design, driving pleasure and tech.”
Omnicom beforehand dealt with the Peugeot inventive account. The community was appointed in 2020 and took over the enterprise with a three-year contract from January 2021.
Omnicom took over from BETC and Havas after greater than 30 years.
David Droga, chief govt of Accenture Track, added: “Collectively, Peugeot and Accenture Track intention to do one thing new and totally different. Peugeot has an thrilling alternative within the electrical class to outline their services and products with a particular and human strategy, emotionally connecting with a brand new era of drivers.
“I imagine our tech-powered creatively pushed mannequin that’s fuelled by our collective ambition will help Peugeot within the imaginative and prescient of turning into a real tech mobility firm.”
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