Coles unveils early hot cross bun release with charitable twist

Final 12 months, greater than 2.5 million sizzling cross buns had been offered earlier than the brand new 12 months had even ticked over. Coles is hoping to repeat these gross sales figures with 20 cents donated to youngsters’s most cancers charity Redkite from the sale of each six and 9 pack of Coles model sizzling cross buns till January 2.

In keeping with Coles’ gross sales knowledge, Victorians had the most important sizzling cross bun craving per capita final 12 months consuming greater than 715,000 buns — adopted by Queensland and Western Australia.

Coles Normal Supervisor of Bakery, Kate Roff, stated sizzling cross buns had turn out to be a staple post-

“This 12 months, we’re proud so as to add an additional layer of sweetness by way of our partnership with Redkite, to help households affected by childhood most cancers,” she stated.

Redkite offers help to households affected by childhood most cancers. Over $50 million has been raised since 2013 because of Coles prospects, to help youngsters like twins, Rose and Lily.

At three years of age, Rose was recognized with anaplastic massive cell lymphoma in 2020 and despatched for therapy on the Queensland Kids’s Hospital along with her mum Cass, leaving her sister Lily behind in northern New South Wales.

When Rose had completed therapy and returned house, Cass seen adjustments within the twins’ behaviour, together with indicators of extreme separation nervousness, anger and aggression, in addition to hassle sleeping, which prompted her to succeed in out to Redkite for counselling help.

“We’re extremely grateful for Coles’ help as soon as once more and the kindness of consumers. Collectively, we’re making certain households like Cass, Rose and Lily don’t should face the challenges of a childhood most cancers analysis alone, making a tangible affect,” stated Redkite Chief Govt Officer, Monique Keighery.