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Artifact, the AI-driven information aggregation app created by Instagram co-founders Kevin Systrom and Mike Krieger, is closing down only one yr after its launch in January 2023.
In a weblog publish asserting the shutdown, Systrom defined that whereas Artifact had developed a loyal consumer base who liked the app, the general market alternative was not giant sufficient to justify continued funding.
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“Now we have constructed one thing {that a} core group of customers love, however we’ve got concluded that the market alternative isn’t large enough to warrant continued funding on this method,” Systrom wrote.
Since launching final yr, Artifact added a number of new options together with AI-powered article summaries, the power to touch upon and mark articles as clickbait, and a Twitter-like posting function. Nonetheless, these latter options required in depth moderation that Artifact’s small 8-person group couldn’t sufficiently assist.
To help the transition, Artifact will start winding down options over the following few weeks, beginning with disabling the power to make new posts and feedback. Current posts will stay seen quickly because the group works to scale back moderation wants. The app’s core information aggregation functionality will proceed working by means of the tip of February to provide customers time to search out different providers.
Systrom remained upbeat in regards to the future regardless of Artifact’s shutdown, saying he was personally excited to discover new concepts within the AI house which appears stuffed with potentialities. The elevated competitors out there for Twitter-like dialog platforms and slowing development of reports aggregators seemingly contributed to Artifact’s struggles to discover a clear product-market match.
Whereas Artifact tried to distinguish itself by means of AI-powered options like rewritten article summaries, its identification by no means absolutely coalesced right into a coherent providing. It hadn’t clearly outlined itself as a dialog platform, hyperlink sharing service, or AI-enhanced information engine. This diffuse focus coupled with the calls for of content material moderation made it difficult to scale.
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