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Pocky has registered the most important enhance in promoting consciousness in Singapore for the month of December of all of the manufacturers we observe available in the market. Knowledge from YouGov BrandIndex, which tracks client perceptions towards manufacturers each day worldwide, exhibits that Advert Consciousness of the biscuits sticks model noticed an uplift of seven.4 share factors over the 4 weeks.
The Glico-owned label, which is distributed in Singapore by First Meals Industries Pte Ltd, lately promoted its restricted version Prosperity Reward Field, which accommodates 10 biscuit packs in several flavours and a dragons and ladders board sport, forward of the Lunar New Yr season.
Based on information from YouGov BrandIndex, Pocky’s Advert Consciousness rating rose from a low of 5% on 26 December to a excessive of 12.4% by 25 January. Advert Consciousness is a BrandIndex metric that measures the share of people that have seen an advert from a selected model within the earlier two weeks.
Moreover, Meta’s social media platform, Fb, recorded a 7.2-point bounce in Advert Consciousness from 14.9% on 29 December to 22.1% by 23 January, whereas sports activities attire retailer Nike noticed its Advert Consciousness climb 7 factors from 19% on 31 December to 26% by 25 January.
Methodology: YouGov BrandIndex collects information on 1000’s of manufacturers every single day. A model’s Advert Consciousness rating relies on the query: “Which of the next client manufacturers have you ever seen an commercial for prior to now two weeks?” (% Sure). Knowledge from surveys of adults aged 18 years and above residing in Singapore from 26 December to 25 January 2024. Advert Consciousness scores are primarily based on a four-week shifting common. The rating change for every model is calculated by taking the distinction between the best and lowest scoring days inside the interval.
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