Kampd intends to reshape professional networking with a unique approach

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Kampd Co-Founder and CEO Amit Gupta

(This text was first revealed on November 16, 2022)

A brand new social media platform was unveiled early this month on the Singapore FinTech Competition (SFF) 2022.

Kampd, based by Amit Gupta and Ullrich Loeffler, two serial entrepreneurs and co-founders of digital analysis and advisory agency Ecosystm, goals to supply a platform for like-minded professionals to interact with one another inside communities of curiosity anchored round purposeful content material.

In keeping with its CEO Gupta, the social platform unleashes the immense potential of the creator economic system to profit professionals throughout domains via the promise of wealthy, significant content material.

On the sidelines of the launch, e27 sat with Gupta, who talked concerning the platform, its USP, objectives, and the way it differentiates itself from LinkedIn.

Edited excerpts:

What’s Kampd, and why was it created? What drawback does it resolve?

For years, creators and enterprises have struggled with a fragmented enterprise content material ecosystem. With platforms constructed round networking, good content material is drowned by an enormous inflow of irrelevant content material. In consequence, customers wrestle to seek out high quality enterprise content material and interact in a constant group expertise with creators and enterprises.

Kampd is right here to resolve that. It is for these searching for to attach with like-minded professionals and improve their information by consuming content material that caters to their pursuits and keenness. The platform empowers creators, who’re thought leaders and trade stalwarts, to create and amplify their content material on Kampd and throughout platforms to ultimately construct sustained engagement with their followers inside the related communities.

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Whereas skilled communities exist at the moment, their full potential has but to be harnessed because it lacks sustained engagement via a platform that caters to such communities.

The fragmented nature of content material at the moment means one has to go to many alternative content material platforms which can be usually dictated by the content material codecs somewhat than curiosity areas. There is no such thing as a one place that’s the house {of professional} content material.

Who’re the customers of Kampd?

The platform was constructed to serve the wants of creators, enterprises and customers.

Creators ‘kamp’ all their content material, throughout a number of codecs, in only one place and amplify and monetise their skilled model meaningfully with the appropriate set of creator and engagement instruments. Kamp is the area of interest, topic-oriented communities on the platform.

Enterprises will ‘kamp’ all their content material, throughout a number of codecs, in only one place and, via curated communities, drive sustained engagement with staff, clients, companions and prospects.

Customers will eat all their thought management content material, throughout a number of codecs, creators, and platforms, in only one place and, via our personalisation engine, interact with different like-minded customers and improve their model by increase their affect and thought management.

How is Kampd totally different from LinkedIn or different social networks? What advantages does it convey to its customers?

Not like the normal social media platforms that emphasise ‘who you understand’, Kampd permits customers to maximise their potential with ‘what you understand’.

We construct on the untapped potential {of professional} communities the place like-minded folks can have sustained engagement with different professionals and consultants on curiosity areas they’re really enthusiastic about.

The Kampd platform

We imagine that communities should be curated. With this, the content material and engagement change into most related to the professionals in such communities. Members can entry or be a part of ‘kamps’. It offers a prepared platform for thought leaders to interact with their audiences sustainably.

What alternatives do you see for Kampd in Southeast Asia?

The SEA area will witness one of many quickest development within the information economic system, boasting a number of the youngest populations on this planet which can be more and more moving into the skilled workforce.

We’re witnessing a thriving tradition of innovation, entrepreneurship, and variety. The younger technology represents the subsequent wave of pros and enterprise leaders more and more led by function. We’ve got visualised Kampd because the platform that empowers this technology of pros and drives their information journeys in the direction of a collective purpose-led strategy.

How does the platform plan to become profitable?

Our present focus is to supply the skilled group with a platform to attach with like-minded folks and uncover content material that can assist them develop. To this point, we’ve seen a terrific response from communities and professionals searching for to hitch the platform.

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In the long run, Kampd plans to empower communities and creators to monetise, as we imagine there may be immense potential within the skilled panorama.

Many social networking websites had been launched prior to now however had been unsuccessful due to competitors, poor patronage, or poor execution. How will Kampd tackle such challenges?

At its core, the answer is to hearken to the market and constantly take a look at, optimise and repeat. At Kampd, we’ve spent the final two years of our construct section taking suggestions, usability testing and market sensing to grasp higher the wants of pros, communities and creators alike.

We’re dedicated to staying true to our North Star, which is to allow professionals to interact with one another via particular communities which can be anchored via purposeful content material in a method that’s easy and intuitive to make use of.

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The put up Kampd intends to reshape skilled networking with a novel strategy appeared first on e27.

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