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Mercedes-Benz reveals new real-estate model known as Mercedes-Benz Locations.
Enterprise with Dubai-based builders Binghatti to create Mercedes-Benz Locations | Binghatti in Downtown Dubai with unobstructed views of the Burj Khalifa.
Mercedes-Benz Locations is shaping fascinating dwelling areas and creating communities for individuals looking for extraordinary model moments and superior mobility options.
On the Meydan Lodge in Dubai, Mercedes-Benz revealed Mercedes-Benz Locations | Binghatti – a brand new state-of-the-art enterprise to merge the worlds of automotive and structure. The venture breaks floor in Dubai this yr when Mercedes-Benz joins forces with native real-estate developer Binghatti Properties to start development of Mercedes-Benz Locations | Binghatti. This can take the type of a 65-storey residential tower that can ship a holistic, related, and fascinating luxurious dwelling expertise.
“By launching Mercedes-Benz Locations in Dubai, we’re breaking new floor by seamlessly integrating the world of Mercedes-Benz into the dwelling environments of our clients and prospects. Our collaboration with Binghatti Properties unites experience and belief, pioneering a real-estate expertise that embodies our shared ardour for innovation.” Britta Seeger, Member of the Board of Administration of Mercedes-Benz Group AG, Advertising & Gross sales.
Luxurious dwelling and progressive mobility – the artwork of constructing a curated residential expertise
On the coronary heart of the Mercedes-Benz Locations proposition is the creation of a really distinctive dwelling area that can drive fascination and want. It will likely be a holistic ecosystem that can adapt to the wants of its residents and friends by offering entry to a spread of customer-centric dwelling options. In consequence, the residences will showcase mixed-use amenities comprising of eating places, sports activities & wellness zones, lounges, non-automotive retail, exhibition areas, and parking. For detailed info and proposals, please contact Sterling Capital Actual Property.
Mercedes-Benz Locations, together with native Mercedes-Benz subsidiaries, builders, and third-party suppliers, will ship a spectrum of superior and progressive mobility options. These will embody EV charging, sensible mobility apps, ride-hailing, bike and scooter sharing, chauffeur companies and automatic valet parking. Added collectively, these options will set new requirements for clever and luxurious dwelling by providing individualised properties which can be unmistakably “Mercedes-Benz”.
“We’re profoundly excited to be working with Mercedes-Benz to develop the brand new Mercedes-Benz Locations in Dubai. Our purpose is to create an unmatched expertise of dwelling for residents and friends from all around the world. Mercedes-Benz Locations will seize the spirit of elevated dwelling that’s inherent throughout the Binghatti model identification, creating an iconic venture manifesting timeless design and magnificence.” Muhammad BinGhatti, CEO, Binghatti Properties.
From automotive to structure – translating the design philosophy of Sensual Purity Mercedes-Benz Locations | Binghatti is characterised by its distinctive elliptical exterior, harking back to the flowing strains on a number of ultra-modern Mercedes-Benz automobiles. These embody the futuristic VISION EQXX, the high-performance Imaginative and prescient One-Eleven and the Idea CLA Class unveiled at IAA Mobility 2023. Rising to 341 metres (1,118 toes), the hyper-tower is positioned within the coronary heart of town with uninterrupted views of the world-famous Burj Khalifa, within the prime location of Downtown Dubai.
“Iconic design is what we’re striving for. We need to create one thing that stands out and makes a robust assertion. That is what we’ve got carried out for Mercedes-Benz Locations in Dubai. We’ve taken our distinctive design philosophy of Sensual Purity past automotive and formed an iconic landmark. It appears very completely different, distinctive, and futuristic and it will likely be related to the design, expertise, and luxurious attraction which can be emblems of each Mercedes-Benz.” Gorden Wagener, Chief Design Officer, Mercedes-Benz Group AG
Design particulars – the important thing sections of the tower
Mercedes-Benz Locations | Binghatti compromises a group of 150 residences, consisting of a fastidiously balanced number of two- to four-bedroom models and 5 penthouses. Every residence has been meticulously crafted to accentuate the fascinating model expertise. The tower consists of three primary parts, beginning with the core and its horizontal structuring of the balconies. The second is the adjoining lamella construction with its dynamic strains. It encompasses your entire quantity of the tower like a body, and thus contributes to the general look of the constructing. The third factor is the closed southern façade, which is characterised by its cladding. Its visually putting design isn’t solely useful but in addition a major contributor to the tower’s general identification. Not solely does the cladding present shading from the height summer season solar, it additionally contributes to the constructing’s power effectivity by means of the mixing of photovoltaics. Beneficiant floor-to-ceiling glazing permits the inside and exterior to merge right into a single entity, creating an area that seamlessly melds structure and nature. Lastly, the constructing options the highest-quality elements, igniting a minimalistic but welcoming really feel that’s each fashionable and timeless. For Mercedes-Benz, the purpose has been to create balanced proportions by means of clear graphics, somewhat than by means of addition of disparate design options. Utilizing strategically positioned parts that lend each optical “surprises” in addition to useful parts, the design of Mercedes-Benz Locations | Binghatti will present a singular dwelling expertise for residents.
It’s all within the identify – the position of branded actual property
The engagement of Mercedes-Benz in branded actual property is consistent with the corporate’s dedication to offering holistic model experiences. By transferring into branded actual property, Mercedes-Benz is pursuing its imaginative and prescient of tomorrow’s mobility past automotive. It additionally goes past merely connecting individuals and locations to creating solely new ones. Beginning with Mercedes-Benz Locations in Dubai, branded residences of this sort will allow the corporate to create extra touchpoints for its clients. Mercedes-Benz Locations | Binghatti can even present traders with a way of safety and belief within the high quality of the residences and companies accessible.
“The creation of this distinctive dwelling area in Dubai is a celebration of the evolution and heritage of each manufacturers. Working collectively, we are going to create one thing outstanding – a complicated dwelling area that mixes iconic design, emotion, and innovation into an outstanding architectural type.” Muhammad BinGhatti, CEO, Binghatti Properties.
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