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International media company OMD has efficiently defended its media account for DFI Retail Group, a pan-Asian retail large, in Singapore, Malaysia, Indonesia and Hong Kong, Marketing campaign understands.
The account, which covers DFI’s manufacturers resembling Mannings, Ikea, and Chilly Storage, is value near $40 million, in response to Comvergence.
Marketing campaign understands that OMD confronted competitors from Mindshare, Dentsu, Publicis and Mediabrands within the pitch course of.
OMD has been on a successful streak this yr, topping the worldwide media company rankings for new-business exercise from January to August 2023, with billings reaching $1.2 billion from 122 accounts, as reported by Marketing campaign’s Promoting Intelligence device.
One in every of its latest wins is the $187 million international account for Bacardi, the world’s largest privately held spirits firm. Nevertheless, OMD additionally misplaced some main accounts, together with the French spirits model Remy Cointreau in China, value $30.8 million, and an Australian prescription drugs firm (confidential consumer) value $6.7 million.
OMD didn’t reply to any queries on the time of publication.
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