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Key Factors Channel 9 has been criticised over its TV commercial for the 2024 Paris Video games.Paralympian Janine Watson stated 9 wanted to “do higher” after the advert made no point out of the Paralympics.9 stated it was “proud” to be the broadcaster of the Paralympics and it will characteristic in promos later within the yr.
An Australian Paralympian has criticised Channel 9 over its TV commercial for the Paris 2024 Video games, saying it fails to “actually signify the Australian individuals”.
The advert options Olympic athletes competing in quite a lot of sports activities and ends on a shot of the Paris skyline with the Channel 9 brand and “Your house of the Olympics” excessive.
In an Instagram submit on Tuesday, Janine Watson referred to as out the broadcaster for neglecting to make any point out of the Paralympics within the advert.
“Anybody watching the Australian Open during the last 2 weeks on Channel 9 would have seen a lovely commercial for the Paris 2024 Video games,” she wrote alongside an edited screenshot of
“As lovely because the commercial is, it has failed to actually signify the Australian individuals.”
“Channel 9, you aren’t simply the house of the Olympics. Be proud that you’re additionally the house of the Paralympics.
Watson, who was Australia’s first taekwondo Paralympian and gained bronze on the Toyko Video games, stated 9 wanted to “do higher”.
“Paralympics Australia and the quite a few members of the incapacity neighborhood haven’t fought so arduous previously for equal illustration for Channel 9 to overlook about us,” she stated.
“Australian Paralympians usually are not an afterthought.”
Janine Watson was Australia’s first taekwondo Paralympian. Supply: Fb / Janine Watson
A 9 spokesperson instructed SBS Information in an announcement that the community was “proud” to be the Australian broadcaster of the Paris 2024 Paralympic Video games.
“We characteristic para athletes throughout a variety of our packages and platforms, and often share their tales in our sports activities protection,” they stated.
“The roll out of promos and their placement varies all year long, however be assured the Paralympics will probably be distinguished in our broadcast and messaging all through this yr.”
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