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It’s understood a criticism was filed with Meta on April 1 after the fast-food firm posted a photoshopped image of Croke Park, joking that it had been rebranded ‘Supermac’s Croke Park’
It’s understood the criticism was filed with Meta on April 1, leading to Supermac’s having its pages closed down.
The corporate posted a photoshopped image of Croke Park, claiming it had been rebranded ‘Supermac’s Croke Park’. Within the image, the Supermac’s brand was throughout the pitch and on the match-day screens.
A spokesperson says it was meant as a joke following the controversy over the renaming of Páirc Uí Chaoimh in Cork earlier this 12 months.
GAA headquarters Croke Park. Picture: Sportsfile
There was vital backlash after plans to rebrand the stadium as SuperValu Páirc have been unveiled following a partnership take care of the grocery store chain.
It was later modified to Supervalu Páirc Uí Chaoimh as a result of stage of concern generated.
As a play on this, Supermac’s shared a photograph of Croke Park on Monday, with the caption saying “the brand new naming rights sponsorship deal comes into play from April 1”.
Right now’s Information in 90 seconds – 4th April 2024
Supermac’s was subsequently notified of a possible trademark violation which resulted in each its Instagram and Fb accounts being deactivated. The corporate has been advised it has 180 days to attraction the choice.
In an announcement to the Irish Unbiased, Supermac’s says it doesn’t settle for that there was any breach of third social gathering trademark rights.
“The submit in query was meant as an April Idiot’s joke and this was referenced within the feedback,” a spokesperson stated.
“It comes as a part of a protracted line of April Idiot’s jokes that now we have been engaged in over time and was clearly meant as such.
Supermac’s sponsors Galway GAA. Picture: Sportsfile
“Supermac’s is working with Meta to reinstate the accounts.”
The corporate has suggested Meta that the submit was satirical in nature and was acquired as a joke by those that learn it.
It additionally argued the copy of the trademark “Croke Park” is solely used to determine the stadium as that of the mark proprietor, which is permitted beneath EU and Irish trademark laws.
Supermac’s has requested that the suspension of its social media accounts be lifted as a matter of utmost urgency.
The Irish Unbiased has contacted the GAA for remark.
On earlier April Idiot’s Days, Supermac’s posted about its snack packing containers being served on Aer Lingus flights and likewise claimed it might be opening a Supermac’s Copperface Jacks.
The corporate stated this 12 months’s joke centred on the Páirc Uí Chaoimh controversy.
Páirc Uí Chaoimh was named in dedication to Padraig Ó Caoimh, the 35-year director normal of the GAA who was born in Roscommon however grew up in Cork and oversaw a interval of nice change within the affiliation, together with an in depth redevelopment of Croke Park.
When preliminary plans to rename the stadium as Supervalu Páirc have been introduced, Tánaiste Micheál Martin and Padraig Ó Caoimh’s grandson, Donal, have been amongst these to share their disapproval.
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