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Stephanie Ng
International head of selling, wealth and private bankingHSBCHong Kong SAR
HSBC is used to proudly owning the banking panorama, however with swifter, nimbler digital monetary companies choices popping up, the problem to catapult the client base, keep model worth and develop world attain is harder than ever. Stephanie Ng understands that each one too effectively.
A digital pioneer with almost twenty years of selling expertise in varied divisions of Commonplace Chartered, MasterCard, AIG and most just lately, Meta, Ng is aware of a factor or ten about making manufacturers develop, revenue, and innovate within the monetary sectors. Her ardour for embracing digital transformation and understanding the altering wants of customers has been rewarding for HSBC—a 158-year-old establishment that’s quickly evolving to outlive new competitors.
In lower than a yr of taking the worldwide head of selling function within the Wealth and Private Banking division, she has made a telling impression. The ‘From Silicon Valley to Sydney’ marketing campaign and media accomplice Wall Road Journal aimed to attach the financial institution with a youthful technology of decided and progressive traders and noticed audience-targeted placements click-throughs at 2.6 instances above the set benchmark. With concentrated advertising efforts like this, HSBC’s Wealth and Private Banking division has seen an uptick in worldwide prospects in H1 2023, up 8% year-on-year.
Ng has additionally rolled out advertising efforts across the worldwide proposition, which ties into the financial institution’s industrial targets of doubling world prospects by 2025. An iteration with cricketer Virat Kohli launched concurrently throughout a number of markets like India, Singapore, Australia, UK and distributed throughout social platforms like YouTube, Disney+ Hotstar, amongst different channels, was an enormous success. It yielded an 85% uplift in web site site visitors, over 470 objects of editorial protection, representing a complete world marketing campaign attain of virtually 1.5 billion amongst different brand-building metrics.
Monetary companies as a sector isn’t at all times probably the most thrilling creatively. Generally, the adverts may be as mundane because the phrases and circumstances of the merchandise on provide, however Ng’s crew is consciously attempting to interrupt that rut. The result’s elevated creativity recognised at over 30 worldwide awards this yr, together with the Inventive Circle Awards, D&AD, YouTube Awards and the Clios.
One in all Ng’s greatest belongings is her relentless deal with gender equality efforts. As a Malaysian lady who rose to the highest of HSBC in Hong Kong, she is aware of the challenges and isolation feminine leaders usually face. Decided to alter that, Ng leads HSBC’s first Feminine Mentorship Programme for younger rising ladies leaders to spice up feminine presence in senior management roles—with a objective to extend ladies’s illustration in management positions by 35% by 2025.
She can be launching a Womens@HSBC networking initiative for mentoring younger ladies and confronting taboo matters like fertility, miscarriage and menopause. She is not only a pacesetter; she is a mover and shaker. And for that, Ng earns a coveted spot within the Class of 2023 Ladies to Watch.
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